I want to introduce Paul Schulick. He was the founder and formulator for New Chapter Vitamins, which was a huge, huge piece, as I mentioned last night in my stories, of my 12 year healing journey. And we recently connected on a panel together. We have very similar synergy with our own journeys and understanding, both of us have created our businesses from the heart, not as businesses per se.
And so I wanted to bring him on this is going to be the first part. We're going to do a three-part series. If he is an incredible new brand For The Biome and three new products. So we're going to take each week and we're going to talk a little bit about the background of what's going on around behind each product. This week we're going to be focusing mostly on the stress response. We're going to talk a lot about what's in the supplements that are out there and we're going to hear her about Paul and how he sources his ingredients and how clean they are. I think it'll be really educational for a lot of you. So feel free to chime in, but I want to get started. Paul, I would love to hear you talk to us a little bit about, because I know this is something you and I both connect on.
I'm a highly sensitive person and empath. So on my journey, I was always reacting to everything, supplements, food, that no one else was. And so it was so hard for me to even find clean supplements, even in the top health food stores here in Manhattan or in my parents' home area, in New Jersey. And as you mentioned to me yesterday, you were the same way. You were trying supplements and the supplements were making you feel worse, which you ended up creating New Chapter and now For The Biome. So can you talk to us a little bit about that? And I think what's really interesting is my audience would probably love to hear, you see an asorbic acid vitamin C in CVS or in a drug store, but then there's also vitamin C in rose hips or an orange. So what's the difference, and there's so many supplements out there these days. Can you talk to us a little bit about the difference there and what people- [crosstalk 00:08:16]
Sure. It's great. It's a real pleasure to be here with you, Amie. It reminded me when you were speaking. I all of a sudden flash back to 1979 in my health food store in Lexington, Massachusetts. And I remember the first time a customer came in and asked me, what's the difference between this vitamin C that I have in my hand, that I just went across the street to buy, and the one that I'm buying in your health food store? And she showed me the bottle and I looked at the bottle that I was selling called Vitamin C with Rose Hips. And I quickly realized they were essentially the same thing. The only difference was that the Vitamin C with Rose Hips that I was selling in my health food store had just a sprinkling of rose hips, but it was basically the same material that was being sold at the drug store, the ascorbic acid.
And I soon realized in 1979, that vitamin C is not really vitamin C. That when you think of vitamin C, you think as most people would, oh, that's what you get when you drink orange juice or drink rose hips tea. But in reality, it's not, it's a purified chemical that's isolated. And in some cases just chemically synthesize. And so your body, as a sensitive body, and my body back in 1979, I had a very sensitive body too. And when I was recommending this product to my customers, they were saying, you know what, Paul, I'm not really feeling any better from this rose hips, vitamin C because you know what, Amie, it wasn't really rose hips, vitamin C. It was ascorbic acid blended with rose hips, a little bit of it. And you know what, it's the same thing with the herbs, when you take a herb like chamomile, you think you're drinking chamomile tea, but in reality when you do an analysis and we do this all the time at, For The Biome, I just got a lab report last week on chamomile tea.
And it was determined by a very reputable lab that there will all these other species that were blended with it. So while on one hand, I'm a huge proponent of the health food industry. On the other hand, I have concerns that when we don't get the results that we think we're supposed to get, we think there's something wrong with the herb or something wrong with the food. But in reality, it's just not the real thing. And so the rose hips or the chamomile... And so if you're drinking chamomile tea to promote a greater sense of calm or ease, but what if it's not really chamomile? And what if it's not the right dose of chamomile to produce the effect, or the vitamin C if you're taking it to prevent a cold, what if that's not like the vitamin C that you get when you drink a glass of orange juice or you eat an orange or whatever.
So what most people like yourself and myself think that we're sensitive to something, you weren't made ascorbic acid, right? It doesn't grow on trees. Ascorbic acid is chemically synthesized. And if you're going to use a herb that's as precious and as amazing as chamomile is, you better be sure it's the real thing. Especially if your quality of life or your stress response depends on it. And so that's what I've determined over my years in the business is that the most expensive supplement is really the one either that doesn't work or that makes you feel worse.
Does that make sense?
Yeah. And I mean, I hate to say this, but it was the same way with, western medicine. I thought I was on Park Avenue going to the best hematology, I had bone marrow issues. I was at the best hematologist and [crosstalk 00:12:52] I thought, and my parents thought that was the best. And so we were listening to these people, but it's funny someone once told me on my journey. I don't think I've mentioned this to my audience yet, but it's about time I do. They said to me, the person, and I don't want to put it, I know in terms of words, the person that will [inaudible 00:13:14] I've realized I've gotten to the consciousness that no one can heal you, right.
Yeah, that's beautiful.
But they said to me very generally the person who will heal you is not writing a book, does not have a weapon, is not take [inaudible 00:13:30] and is not interviewed in magazines. And at the time I was going to the best doctors on Park Avenue when I was like get out of here, I know what I'm doing. And it turns out the person, the people who have healed myself and my family and my clients. That's how it is, not to say anybody writing a book, has a website, isn't doing it. But it's the people who have gone through a deep healing and who are actually understand that interconnectedness and really want to help people. Yeah.
Beautiful. That's it. And it's that connectedness, that is one of my favorite expressions. Where there is connection, there is no pain, where there is pain, there is no connection. And it is in that connection that you feel with your closest friends. That's what puts you in a state of what we refer to as rest and digest. It's when you're not in a sense of connection, when you don't feel safe, that's when you go into a state of fight or flight. And that's what's been going on, especially over the past year. Because I read a study, a major journal, Nature, an international journal of science said a year ago, right before the pandemic around, I don't know 11 or 12% of the US population was expressing symptoms of anxiety or depression. It was up to 40%. And partly because we're not connected, we're not feeling that oneness or that closeness. And that's what's so critical for our sense of wellbeing.
Yeah 100% and that whole interconnectedness. I mean, again, going back to the doctors when I was 24 years old, 14 years ago when I started this journey, they told me, your acne is because of this. The rosacea is because of that. Your asthma is because of this. And after speaking with you so deeply about all this, it's all of this is connected and anybody on a healing journey, when you start to realize, somebody is telling you and you know intuitively you're like, I know this. It was funny, my mother was it, I don't know if she knew a woman or she was talking with someone and they kept saying, she knew her knee pain was connected to her breast cancer. And the doctors were like, give me a break [inaudible 00:16:04] and they just tons of shame, of course, which we all get with that [inaudible 00:16:09] world. There was not that, she knew, and it's always, you're [inaudible 00:16:15] there's this interconnectedness. And so I'd love to have you share an example, like what we spoke about in terms of how asthma is connected to the mind and how that's connected to right. How the mind, body, and the microbiome are connected.
Yes. So When I have the thought that, right now, when I'm looking at you I feel connected. I feel like we understand each other. And so if you were to take a measurement of my bloodstream and you would see if the system was sensitive enough, you would see these things called cytokines. Your inflammatory markers, you would see those markers reflect a cooling. When we get anxious or we feel separated, what happens is our inflammation markers go up because our body is preparing for a fight or a flight. When we feel connected like I do now, when I feel there's a... That I'm safe or that I'm peaceful, my mind tells my body it's okay, Amie is safe. Then what happens is, and we all know this. We go through it many, many times every day. Then my body sends out these cytokines and it happens instantly in my gut.
I feel in my gut, just like I feel it on my skin. You say my... He or she made my skin crawl. Well, you can also have the experience that someone makes you feel warm and soothed all over. Man, in your gut, which is recognized now widely as your second brain, it's producing all of these neurochemicals, serotonin and dopamine and the micro-biome that are more prevalent in cells and human cells. They get the message. Everything is okay. And so they start producing compounds... That you've heard of called oxytocin, the molecule of connection. And so what my goal has been over 40 years has been... The first products I made in 1982, Amie, we're a prebiotic and a probiotic. We didn't call them back then those terms. But that's, I knew because I, myself had such significant gut issues that I knew I needed to correct what was going on in my gut before I could connect just or correct just about anything else except what was going on in my mind.
So when I think of, for example, the most important thing we can do is to form our connections, our relationships, our close connection, to our loved ones. That's more important than anything. Our meditations, our connections with nature, all that's really important or vital. And then when I think of something else that really uplifts just about everybody, the moment they look at it, or think of it, even you close your eyes and you think of flowers, the moment you close your eyes and you think of flowers or somebody giving you flowers, you're going to start to feel a sense of peace. That's the gift from nature and everything in nature feels that blessing of a flower. So I had experiences over the years with flower essences and flower remedies. And I said to myself, well, if I were to take one remedy from nature and make it to it's... Match it with the science. And that's really important, Amie, because it's... My dad was a doctor and the most important thing that he would always challenge me on, he basically would say, prove it.
Of course. Yeah.
That's my dad. He was, I went on my first house calls with him when I was four years old. And so I can still hear and speaking, prove it. So for me, yeah flowers, it's common sense. But now what you need to do is prove, and the science is there. The science on saffron is there. The most exotic spice in nature worth more than its weight in gold, saffron. What does it do? It reduces that one of the key markers of inflammation. So when you blend a flower, a stigma like saffron, and then you take the best, the best chamomile that you can find in the world, and you give it at the right potency, that's matched in science. You match these two flowers with five other flowers that are all shown in the science to contain constituents, which not only support your emotional clarity or emotional strength and clarity of mind, but can also move the needle on your immune system. That to me was the home run. Because I knew if I can cool down the fight or flight response, that ultimately I would have a beneficial effect on the immune system. And so we did a clinical study and we show what that these seven flowers combined together would promote clarity of mind, thank you.
And they're in here.
Clarity of mind, but you don't see the whole difference here, it's they're.... You can hold up a bag there, Amie for a second.
I mean, it's smells so good. I don't know if this is allowed, but I've been, I said last night, I've been leaving the jar open in my kitchen because- [crosstalk 00:22:36].
Yeah that's right.
I'm like I hope that doesn't do anything because it smells so incredible. I was showing everyone the, how gorgeous the flowers are in here and how delicate and beautiful they are.
And that's at least four times bigger than you'll get in a common so-called teabag. That's why we call it an infusion bag or a sachet.
I love that.
Because what it's delivering, we measure the apigenin in our chamomile. Thank you. It really is. You're getting the essences. Your aroma therapy benefit is instant. And the moment it touches your mouth, your mouth gets the experience that goes immediately through your vagus nerve and into your nervous system to relax, fight, flight, and freeze, and turns on rest and digest.
I mean [inaudible 00:23:35]
So that's the story.
Yeah you can feel it right away. It's amazing. And I mean, my audience knows I am not someone... First of all, this is the first live interview I've ever done. And I rarely, I don't think in over a few years promote supplements, and everyone's always asking me, what brands do you trust? I'm the kind of person that's like, everybody's different. So I am, and I'm so sensitive. And so is my audience. So when I tried this, that's why I was, we have to get on here, and I have to share this, because for so many reasons, but also because it's just so much easier than taking a pile of supplements for yourself. And as audience will see in the next three sessions that we do... Today, we're more focused on the mind gut connection, but Paul has introduced me to, which I did not even learn.
I have a lot to learn from him on, in my journey. I never learned about the lung microbiome. The [inaudible 00:24:30] in your lungs. And especially with, I'm not going to use the key word, because I know it'll get flagged, but with the whole situation pandemic going on, the virus, it's your lungs. And so Paul having founding a New Chapter and formulated all those products after he left was like, wait a minute now we're in this pandemic. How can I support other people with the gut lung connection, which I've never even heard of. So we'll be talking about that next Wednesday, so stay tuned. But today we're talking about this and I know a lot of you have asked me about the vagus nerve too. So Paul, do you touch on that just for a little bit about just rest response and fight or flight, because [inaudible 00:25:13] one of the biggest issues with my own healing journey and I was doing everything right, taking the supplements, eating the organic food, going to acupuncture, but I was on [inaudible 00:25:25] it was going 100 miles an hour.
And I also had a ton of emotional trauma, emotional pain that I never, I just pushed down because I'm tough. And I was like, I can intellect, but what's interesting, and both of us really connect with also, is the fact that it's not so much about stress is bad. It's about how can you, what's the adaptability to stress. Stress is just going to get crazier and crazier, unless you can take yourself off of social media or different things. But can you talk a little bit about that adaptability to stress and sort of that stress response, how to really work with it, instead of being, how do I get rid of my stress? Because that's not really possible.
Thank you, Amie. I leaned over to pick up one of my favorite books written by Dr. Kelly McGonigal and it's called The Upside Of Stress. I know, I think everything is going backwards on the screen.
The book changed my life because it transformed. I started meditating in 1973 and I haven't missed a day of meditation in what is it, 48 years. I've meditated twice a day for 48 years. And to me, I've always known that through my mind and through how I view my life can make a huge difference on how I respond or react to stress. And so for me, the moment I started changing my attitude towards stress, it was transformative in terms of adaptation to stress. And then when I started integrating it, like you talked about the vagus nerve. So for me, it... I was also practicing yoga in 1973. The simple techniques that have been taught for thousands of years, besides the flowers that I'm talking about, like saffron, and passionflower, and elderflower that are contained in stress therapy, simple techniques like pranayama. Doing the reverse nostril breathing right.
It's huge. It's within five minutes, you start noticing a little cooling down. It's the same thing that flowers can deliver. And its is the same, the power of breath can be incredibly important. So that's why I say it's, again I made my living through supplements at New Chapter, and now what I'm doing by giving people the aromatic experience, you smell the saffron. It's if you just close your eyes and smell that you will be uplifted, that's just the way nature works. And so that's the clarity of mind, when your mind is clearer. One of my favorite stories from the teachers that I studied with, was when it's dark in a room and you see a string on the floor, you might think it's a snake, but in reality, as soon as you turn on the light, you can see, oh, it's just a string.
Now that doesn't mean that we don't have really horrible and difficult periods of stress to go through. But I think just about everybody will agree, if our mind is well rested and we're clear, we have a clear mind and we feel emotionally together and connected. That's when, what one day might've kept me up all night, the next day, oh, I think I can reframe that and look at it in a different light. And that expression look at it with a different light. That's really what flowers can do, exercise can do, breath work can do that's all interconnected.
Yeah. You're so right. It's fascinating. And so in terms of fight or flight, the interconnectedness understanding what supplements are really right for people and what dosage. I love what you've created here. So do you want to... I want to.. I know everybody's probably at work right now, so we'll cap it in a minute or two and I want to share the product with them, but can you just give people an idea... I'm going to hold up the product. Paul is a very modest genius as I like to call it that has created this, but I want to support the brand and show you the products. Can you just talk for a minute or two or three about how you created the satchels and how you figure it out, the quantity of what was needed for people.
Thank you. Well, it would take longer than three minutes, but I'll give you a nutshell of it, or the highlight. I was really amazed about 10 years ago, Amie, when I read a study on one of my favorite flowers, which was chamomile. And when you take the right dose of chamomile, which is about more than three typical teabags of chamomile, and it has to have the right constituents in it, like apigenin and these compounds called polyphenols, at a dose of five grams, which is what's in that big sachet, plus six other flowers at that serving size, that is what's going to have a modulating effect on your cortisol. And it's going to have a significant impact on a key marker of biodiversity in your gut called hippurate.
And what's amazing in the research, Amie, is the effect lasted for two weeks after a person stopped drinking the five grams. Then what I always do, and I did this in my past life with New Chapter, is what I always do is blend an herb that I have studied. In traditional Chinese medicine, you blend it with other herbs that will accentuate. In this case, other flowers that will accentuate its activity. So we did a study on our chamomile. And then what happens when our chamomile is blended with the six other flowers, including the saffron. And we found that the impact was what I always have loved to call one plus one, is greater than two. That's what we know in science as synergy. And so that is the beauty of a formulation, is that you're able to blend, in this case flowers, at the right dose, at the right potency, with the right constituents. And then you'll be able to bring out the most desirable effect. And then you must, as my dad would always say, prove it. And so we did, we proved it.
It's amazing. Paul this smell... Or this, I should say, scent it isn't even a smell. This is just, it's incredible. So I'm just going to scroll through, we do you have a question. How often do you recommend to drink the tea, daily or how often? And if you do want to mention, we talked about the steeping of it. I think really fascinating to tell people if they sleep in 10 minutes the effects you've found in studies, the effects on the immune system. That would be great.
Thank you, Amie. So I drink this every day. Much like I have broccoli every day and I have kale every day. I drink these seven herbs every day. They're a major part of my life. And then as far as... What was the second question, I'm sorry?
Steeping it, how long minutes.
So we did a study and we confirmed that the maximum effect occurs around 10 minutes. So you steep it for between five and 10 minutes, and that will bring you the greatest benefit. Longer steeping in this case will not make it any better.
It's amazing. And for those of you who are wondering what it looks like, how to do it, I actually put together a whole how to last night up on my Instagram stories. How to make it, how to steep it. It looks absolutely beautiful. The flowers come alive. I mean it really is, its an experience. And it uplifts you, there's anything that I can share from my own journey. The mind body connection is just so... It's different than just taking a handful of supplements, which always makes me feel, or made me feel sick. And I was a mind game I had to supplements for so long because it kept me as that identity of... I mean, going through illness, your whole identity is illness or whether you have a thyroid condition. But when you're having an experience, I did the video to show my audience last night I do it every night [inaudible 00:35:04] and it feels really great.
And it's all about the nervous system and the gut and the immune system, which is what we're all about. So I'm going to just share with people what it looks like. I put a link last night to the Amazon. I know a lot of people like to buy on Amazon. So I put a link to it up on Amazon. It's also up on the supplements page on our website, but I am going to show you, so it comes in a gorgeous, it's not plastic, it's glass. It comes in a beautiful, it's really gorgeous, a glass jar. This is now my healthy potpourii in my home. I keep it open. And then they also have, right here is the refills. So I just opened this last night to refill my container because I was running low. Oh my gosh. And this smell even better because there's more in here. So you can see this is the refill. So you just refill the beautiful glass container. So you never have to throw this out. And this is really beautiful, Paul.
Well we have a great team that has made just beautiful. They brought it... The outside looks as good as what's inside.
Oh my gosh yeah, it's incredible. So, okay. So any other questions we're going to sign off, but any other questions you can always leave them on my direct messages or over at For The Biome, and we'll get back to you. The product is on the For The Biome website. So you can click on their profile, give them a follow, follow along, or it's also on Amazon. And again, any questions that any of you have, please feel free to leave it my direct messages, and I can pass them along. We're going to be doing two calls with Paul next Wednesday at three, we're going to talk about the lung gut connection. If the lung microbiome gut microbiome, which I just find so fascinating, especially because what we just went through pandemic, with the whole breathing, lung situation, definitely something you don't want to miss. And then the following week, we're going to get into the last part, the last product that Paul has.
So all three sessions are going to be saved up in our IGTV. So you can watch these as many times as you want. They'll never go away. And Paul, I want to thank you. You are- [crosstalk 00:37:15]
Thank you Amie.
fresh air and you just speak
A real honor to... its an honor to be with you.
Its just so lovely to meet and connect with someone who really cares about people and is creating beautiful product. And doesn't feel it's just another supplement on the shelf. So thank you so much. And I hope that my audience has learned a lot and there will be a lot more the next two weeks. So is there anything you [inaudible 00:37:41] end with or mentioned before we hang up?
I'm just really profoundly grateful for the work that you're doing. That's shedding light to all these people, Amie. Thank you so much. You're real light to the world and I really appreciate it.
Thank you. It's a lot of fun. And then I get to hang out with you. All right, everybody have a great Wednesday night and Paul, I will see you right back here next Wednesday at three.
I can't wait. Thank you, Amie.