In the words of the great Zen master, Suzuki Roshi, “The most important thing is to find out what is the most important thing.” In creating For The Biome, we had a chance to do just that. We are not only the founders of For The Biome but the founders of New Chapter, the well-known herbal supplement business, purchased by Procter and Gamble in 2012. Our New Chapter lives were formative and sustaining, so when we ventured out on our own in 2018, we weren’t quite sure where that would lead us. We were both sixty-five years old, retirement age by most standards, yet for Paul the herbs were still calling.
The word dharma in the eastern spiritual traditions points to an understanding that we are each here for a specific purpose and that the work of a life is to discover that purpose and give our whole selves to it, regardless of outcome. Dharma is service to life through the unique gift that flows from our unique life. We do it just because we do it, because that is what we were brought here to do to benefit the whole. It has been clear to Paul that creating healing herbal products is his dharma. In the forty years since he set out on that journey, he has positively affected hundreds of thousands of lives. A passionate servant of the herbal kingdom, his formulations emerge not only through study, science, and research, but a practiced and time-tested intuition that unites him with the herbs themselves.
My dharma is to teach meditation, to expand my own spiritual understandings so they grow arms and benefit those I touch. We entered the herbal field as a complement to our meditation practice and throughout the decades, meditation silently guided our business process and our drive toward raising consciousness in ourselves and the world. In working with the inspired team we’ve created at For The Biome, my hope is to help build and guide a culture worthy of our name and grounded in mindfulness, kindness, and service.
At its genesis we conceived a high impact approach for our new enterprise. We knew that were we to start again, we would only want to do so if the larger purpose of the company was to give back. We ask you to give back with us and buy something extraordinary we’ve prepared as a gift for your body, your biome, knowing that with each purchase you are contributing to communities in need, be it through efforts to reverse homelessness, BIPOC disparities, or climate change. We stand for our own healing, and yours, for transparency and truth, for resurrecting our broken planet, and for boldly speaking out for saner health care. We call this effort True Holism, an understanding that turning inward to heal in body, mind, and spirit, will naturally lead to giving back towards healing the whole. And because we gave birth to New Chapter, to an entity dedicated from its start to paradigm-shifting formulations that change lives, we are poised to do that again. It is our dharma.
Our name is For The Biome. Born for the health of the microbiome and sensory nature of our bodies. For the health of the biome of our company, our community, our earth, and with reverence to the spirit we all share.
We are here for your biome,
WRITTEN BY BARBI SCHULICK
Dearest Barbi and Paul ~
Congratulations on your new chapter! Thank you for bringing “For the Biome” to the world!
You and Paul have always profoundly touched me and thousands of other lives with the integrity in which you live your dharma. My deepest gratitude to you for being the change we seek.
I look forward to the Wednesday meditations. Thank you for offering this guidance.
Blessings and Love to you always ~