New Skincare Company Partners with Om Mushroom
For the Biome, a new skincare brand launching this summer, is partnering with Om MushroomSuperfood, a producer of organic, functional mushroom powders.
For the Biome's founders are Paul and Barbi Schulick, who also founded the supplement brand New Chapter, which was acquired by Procter & Gamble in 2012.
The Schulick's new venture, For the Biome skincare, will launch with two flagship products -- Adapt Essence Spray and Invigorate Powder Mask. The products are formulated with a blend of reishi, lion’s mane, chaga, maitake, and king trumpet mushrooms, supplied by Om Mushroom.
Paul Schulick says, "For decades I've respected the wisdom of mushrooms for their therapeutic value as potent, health-promoting superfoods. For this reason, I expressly chose Om to be our partner. They're known for developing the purest, most efficacious products—certified organic, and grown in the United States."
In the 1990s, Schulick introduced functional mushrooms in his formulations at New Chapter and launched Reishi 5 fungi-medicinals, which boosted early consumer interest in mushroom health applications.
Schulick was recently inducted into the Hall of Legends, the highest award in the natural products industry.
Schulick says he aspires "to make the best skincare and beauty products in the world harnessing timeless mushroom wisdom while supporting the global biome." He explains, "Our dual-stage fermentation process is on the cutting edge of skincare formulations. It not only generates valuable nutrient-rich compounds, but supercharges existing compounds to deliver mushroom topicals with unrivaled bioavailability and effectiveness."
Schulick continues, "Applying fermented mushrooms directly to skin tissue provides incredible benefits—including the unmatched ability to improve appearance by countering hyperpigmentation, enhance the immune system, and protect against premature skin aging and wrinkle formation, as well as blue light radiation."