For The Biome Selects Om Organic Mushroom Nutrition as Skin Benefit Partner

For The Biome (Vermont) and Om Mushroom Superfood (California) have teamed up. Medicinal mushrooms have been used in traditional Chinese medicine (TCM) for thousands of years, and this new partnership will make them available for the first time as an advanced, nutrient-rich topical solution for beauty, skin care, and mind-body wellness.

 For The Biome is a new wellness company launched by Paul Schulick, founder of the nutritional supplement company New Chapter, which was acquired by Procter & Gamble in 2012. His new company's focus is on nourishing the skin, the body's "third brain," topically, using the most advanced methodologies available. Om Mushroom Superfood specializes in functional mushroom superfood formulations that are certified organic and vegan.

"For decades, I've respected the wisdom of mushrooms for their therapeutic value as potent, health-promoting superfoods," said Schulick. "For this reason, I expressly chose Om to be our partner. They're known for developing the purest, most efficacious products—certified organic, and grown in the United States.

"Our dual-stage fermentation process is on the cutting edge of skin care formulations," Schulick added. "It not only generates valuable nutrient-rich compounds but supercharges existing compounds to deliver mushroom topicals with unrivaled bioavailability and effectiveness. Applying fermented mushrooms directly to skin tissue provides incredible benefits—including the unmatched ability to improve appearance by countering hyperpigmentation, enhance the immune system, and protect against premature skin aging and wrinkle formation, as well as blue light radiation."

For The Biome has begun to confirm in their own research that their formulations incorporating Om's mushrooms show potential benefits for cellular antioxidant protection, reduced free radical production by inflammatory cells, and support of mitochondrial membrane potential. 

Adapt Essence Spray and Invigorate Powder Mask, featuring a blend of reishi, lion's mane, chaga, maitake, and king trumpet mushrooms sourced from Om Mushroom Superfood, is expected to launch this summer.

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