40 Unforgettable founders of the natural products industry

As NFM marks its 40th birthday, we highlight 40 natural leaders—brands, distributors, organizers, educators and associations—that built this amazing natural products industry.

Where would we be without these founding fathers—and mothers—of the natural products industry?They farmed with purpose. They introduced products. They set up storefronts. They faced naysayers and critics.

But today, they’re celebrated as the brave and innovative brands, retailers and educators who created a thriving natural products industry, improving the health and wellness of people and planet.

Product Pioneers: Brands and distributors

Paul Schulick
In 1986, Paul Schulick formulated the first line of whole food probiotic nutrients integrated with herbal extracts. Today, we know these as New Chapter. He formulated Zyflamend, a first-of-its-kind COX-2 inhibitor with 24 published studies at its back, and marketed the first organic and Non-GMO Project Verified supplements. And now he's on to a new venture, For The Biome.

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